Howard Luck Gossage: “The Socrates of San Francisco”

Writer and filmmaker Steve Harrison, author of Changing the World is the Only Fit Work for a Grown Man, discusses the life and times of Howard Luck Gossage, “America’s most innovative, influential and irreverent advertising genius” with a multimedia presentation featuring rare footage of Gossage and company, followed by a booksigning.

Changing the World is the Only Fit Work for a Grown Man is the remarkable story of North Beach’s iconoclastic advertiser of the 1960s, Howard Luck Gossage, who bucked the ‘Mad Men’ era of so-called “scientific advertising.” Gossage’s agency, located in a repurposed firehouse on Pacific Avenue, became a gathering place for a who’s-who host of characters that included John Steinbeck, John Huston, Joan Rivers, Jonathan Winters, David Brower, Buckminster Fuller, Marshall McLuhan, Tom Wolfe, Jerry Mander, Enrico Banducci, Herb Caen, Robert Scheer, Warren Hinckle, Neal Cassady and many, many others.

This unique event is absolutely free, and made possible by The Foundation for Creative Expression.